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Classic Air Conditioners,
the flagship brand of Zamil Air Conditioners was launched
in the late seventies. Today with its much grown popularity
in Saudi Arabia, Classic and Zamil names are almost taken
as synonyms for each other.
After
the initial formative years, Classic found its way into a
number of country markets, however with the emergence of Cooline
as a brand for international markets, Classic is now concentrated
mainly in Saudi Arabia with sporadic sales in nearby GCC and
Levant countries.
In
Saudi Arabia, the business units of Consumer Products and
Unitary & Applied Products support the brand Classic Air
Conditioners through a network of highly dedicated Distributors
and company sales personnel stationed in nine area offices.
Outside of Saudi Arabia, Cooline Products Ltd. looks after
Classic's marketing and distribution through its Country Agents.
As such, one can find a whole range of air conditioning products
under the brand Classic Air Conditioners.
A
quarter century old, Classic has undergone a sea change in
its product offerings / augmentation and accordingly its communication
message to consumers. It nevertheless, always added onto its
appeal to both residential and commercial segments of customers
and came to be recognized as solution for the Middle East!
- A perception rightfully reflected in Classic's positioning
statement: No one knows summer like we do.

Both workhorse and techie, Classic range of
air conditioners work satisfactorily at 540C and
some products can now be controlled digitally through a telephone.
Its energy efficient and noise-free products set performance
standards in the harshest of environments. Needless to mention,
Classic is installed at a number of prestigious locations
in Saudi Arabia. Saudi ARAMCO, SEC (Saudi Electricity Company),
Ministry of Education, Saudi Basic Industries (SABIC) are
but a few names that have consistently proclaimed their faith
in Classic Air Conditioners.
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